Frequently Asked Questions

Apprenticeship is arranging life and work around learning

Digital Marketing FAQ’s

Tuition and Pre-Apprenticeship Questions

How much is tuition?

Total tuition cost for NEW is $14k. Contributions from your employer, grants and/or scholarships reduce the amount the apprentice is required to pay. Apprentices will have the option of paying tuition over the course of 18 months deducted directly from your paycheck at a maximum of $777 per month or utilizing Climb Credit to spread payments out up to 36 months. Learn more about tuition costs on the Schedule and Compensation page.

What is the time commitment?

40 hours per week working a full-time job plus 15-20 hours per week in additional training/skill development outside of work.

What if I already have a job?

That’s awesome – we will work with your employer to outline your learning plan. The apprenticeship will not conflict with your work schedule as we only meet on evenings and weekends. We’re sure your employer will be thrilled that you are looking to further develop your marketing skills.

Is the apprenticeship for entry-level only?

The majority of our apprentices are in entry level jobs and have graduated college within the last 3 years. However, we also welcome other apprentices who are further along in their marketing careers who want additional skill development. Our focus is placing recent graduates into entry level marketing positions but also training marketers of all skill levels via the apprenticeship.

What’s the difference between apprenticeship and internship?

Apprenticeships are full-time positions and internships are part-time for current college students.

As an apprentice you’ll work full-time, 40 hours per week as a marketer and spend an additional 15 to 20 hours per week receiving classroom instruction and projects to further your digital skills. Internships are usually for students still in college and are part-time. Currently, NEW does not offer internships – just apprenticeships for college graduates looking for full-time, paid marketing positions.

Are Veterans able to use their military benefits for the program?

As a Dept of Labor Registered and Veteran’s Affairs approved Apprenticeship, qualifying Veterans and their dependents can utilize Federal benefits towards the program. For more information, visit our Veterans page here.

Check out apprenticeship opportunities – here.

Apprenticeship Experience and Program Questions

What does the apprenticeship experience look like?

You’ll join a first-of-its-kind program that leads to a Nationally recognized Apprenticeship Certification and opportunity for massive career growth! In a 5 day week you’d work for 40 hours per week at your marketing job. On evenings and some weekends, you will complete projects and learn new skills with the rest of the apprentices. The cohort, all of the apprentices, meet 2-3 times per week at Geekdom (San Antonio) or WeWork (Austin) to collaborate and learn from a local marketing professional.

The apprenticeship is learning new marketing skills through working a marketing job in combination with studying and projects outside of work. The NEW Team will meet with you and your employer regularly to ensure you are bringing the maximum value to your employer in addition to furthering your own skills.

How does job placement work?

NEW will help you find the perfect marketing job. We will help you identify openings in the areas that match your skill set and interest. And we’ll support you through the application process.

We will help get you in front of potential employers and set up interviews, but it is up to you to position yourself as a great candidate and secure your job.

Please note that the job you attain will not be within New Apprenticeship, but likely with one of our partner companies that we will connect you with.

What is the time commitment?

40 hours per week working a full-time job plus 15-20 hours per week in additional training/skill development outside of work.

Where do we meet for sessions as a cohort?

San Antonio cohorts meet at Geekdom downtown and Austin cohorts meet at WeWork University Park.

What skills and knowledge will I gain?

Core certifications for all apprentices:

  • Certificate of Apprenticeship Completion by the U.S. Department of Labor
  • Google Analytics
  • Google AdWords (including Mobile and Shopping)
  • Hubspot Software Certification
  • Personal Scrum Master
  • Tableau

Skills overview:

  • Marketing automation
  • Content marketing
  • SEO and paid search campaigns
  • Video and mobile marketing

Along the course of the 15 months, there will be many opportunities for electives and customizing the curriculum to accommodate each apprentice’s learning goals.

For example, two of our apprentices decided they wanted to learn a marketing automation platform in addition to Hubspot, so NEW got them access to a Pardot account for them to learn that platform and get certified.

What happens with my job after I complete the apprenticeship?

It’s just like any other job – where your job status lies between you and the company. Depending on the company’s evaluation of you after the apprenticeship and your personal experience, there are 3 things that can happen

  1. you continue working in that position at the company,
  2. you move up the ranks to more of a leadership role within the company, or
  3. NEW helps you find another marketing job to move on to. Ideally, you would remain at the company but sometimes it’s best to move onto a different opportunity where your new skills will be put into place.
Who are the instructors of the sessions?

Here’s a list of all our instructors and mentors. We identify marketing professionals who are leaders in their field to lead apprentice sessions and lend their expertise.

What does having a coach mean?

A coach is there for you to guide you along with your training/learning goals. Our head coach, Aurora, will meet with you individually on a regular basis to ensure you are on the best career path. You will set weekly, quarterly, and annual goals and your coach will help you stay on track and achieve those goals. Read the NEW coaching overview here.

How is my performance measured?

Every week you’ll set goals that you will achieve with support from NEW and receive a grade based on goal accomplishment. Since every apprentice has a slightly different learning plan, each apprentice will also have different goals to reflect that.

What interaction is there between the company/employer and DCI?

Before the apprenticeship begins, NEW will sit down with the employer to lay out learning goals and determine what skills are a priority for the employer and for the apprentice to learn. Then NEW will meet with the employer and apprentice quarterly to review their progress. Read about the relationship between apprentice Sam Mills and his boss, Ryan, at Southwest Exteriors on the apprenticeship experience so far.

The apprenticeship sounds challenging, do I have what it takes?

Yes! Apprenticeship is all about working and learning in a fun, collaborative, and energetic environment. Together you and other apprentices will build big things and help one another grow rapidly. You’ll learn more and faster than trying to do this alone. It can be strenuous at points, but if you’re determined and ready for the challenge you’ll succeed. Plus, you’ll have a great team supporting you.

What if I already have a skill or certification the cohort is learning?

Perfect – we offer many electives for you to choose from if you already have a skill in the core curriculum. For example, Reese Garcia came into the apprenticeship already a master of PPC. When it came time to learn AdWords, Reese came up with an elective idea of going further into customizable JavaScript for Adwords. While the apprentices were learning the basics of AdWords and getting their certifications, Reese was working with a local AdWords expert to further the knowledge he already had. Read about Reese’s story here. NEW will also find additional instructors to teach you an elective if you already have the skill the other apprentices are learning.

How is compensation determined?

Based on experience level of the individual and the company – NEW does not directly determine your salary. Most apprentices earn an average entry level marketer salary in that city. Check out the Schedule and Compensation page to learn more.

Cyber Security FAQ’s

Tuition and Pre-Apprenticeship Questions

How much is tuition?

Tuition will be covered by your employer, in addition to your salary. The value of tuition is $15,000. If you are not selected for a full-time employment opportunity, you will not be liable for any Pre-Apprenticeship program costs. More details will be provided along with your offer letter.

Apprenticeship Experience and Program Questions

What does the apprenticeship experience look like?

You’ll join a first-of-its-kind program that leads to a Nationally recognized Apprenticeship Certification and opportunity for massive career growth! In a 5 day week you’d work for 40 hours per week at your cyber security job. On evenings and some weekends, you will complete projects and learn new skills with the rest of the apprentices. The cohort, all of the apprentices, meet 2 times per week to collaborate and learn from cyber security experts.

The apprenticeship is learning new cyber security skills through working a cyber security job in combination with studying and projects outside of work. The NEW Team will meet with you and your employer regularly to ensure you are bringing the maximum value to your employer in addition to furthering your own skills.

Data Analyst FAQ’s

Tuition and Pre-Apprenticeship Questions

Is the apprenticeship program free? Or... How is tuition covered?

Tuition for the Data Analyst Apprenticeship is included as a benefit in addition to your salary. Please note though that you must also interview and receive an offer from our Partner Company in order to complete the Apprenticeship Program.

What is covered in the Pre-Apprenticeship?

SQL, Excel, Python, Tableau, and Interview skills.

How much is tuition?

Tuition will be covered by your employer, in addition to your salary. The value of tuition is $15,000. If you are not selected for a full-time employment opportunity, you will not be liable for any Pre-Apprenticeship program costs. More details will be provided along with your offer letter.

Are you able to use military benefits for the program?

As a Dept of Labor Registered and Veteran’s Affairs approved Apprenticeship, qualifying Veterans and their dependents can utilize Federal benefits towards the program. For more information, visit our Veterans page here. However, tuition is covered by your employer for the Data Analyst apprenticeship program.

Can I participate in this program remotely if I do not currently live in the Dallas area?

Yes! The NEW Apprenticeship is now done online remotely so you can participate from anywhere.

Apprenticeship Experience and Program Questions

What does the apprenticeship experience look like?

You’ll join a first-of-its-kind program that leads to a Nationally recognized Apprenticeship Certification and opportunity for massive career growth! In a 5 day week you’d work for 40 hours per week at your data analyst job. On evenings and some weekends, you will complete projects and learn new skills with the rest of the apprentices. The cohort, all of the apprentices, meet 2 times per week to collaborate and learn from data analyst experts.

The apprenticeship is learning new data skills through working a data analyst job in combination with studying and projects outside of work. You can view the Data Analyst curriculm here. The NEW Team will meet with you and your employer regularly to ensure you are bringing the maximum value to your employer in addition to furthering your own skills.

Where do we meet for session as a cohort?

Sessions are held online via video conferencing.

What skills and knowledge will I gain?
Who are the instructors?

We are in the process of recruiting local and regional experts in the field.

How does job placement work?

NEW does not employ apprentices directly, nor do we guarantee placement. We work with apprentices to develop the necessary technical and soft skills, portfolio, certifications and employer outreach plan to attain employment prior to starting the apprenticeship. Since we know that finding a role can be a challenge in this environment, we defer any tuition costs until after the apprentice starts a full-time role in their respective field.

What happens with my job after I complete the apprenticeship?

Your employment is entirely between you and the Company, so your employment is entirely at-will.

The apprenticeship sounds challenging, do I have what it takes?

Only you can answer that question. That fact that you’re viewing this page is a great sign though! Typically, our apprentices spend about 10-15 hours outside of their full-time job learning and applying their skills. If that sounds exciting, you likely have what it takes.

What if I already have a skill or certification the cohort is learning?

Apprentices who already have the certification can elect to earn another relevant certification, or dive deeper into a project that demonstrates their application of the knowledge.

How is compensation determined?

Compensation is negotiated with your employer.

What if I elect to not use my employer’s tuition benefits? Will that increase my salary?

No.

College Credit And Degree Questions

What colleges can I obtain my degree from?

We are working on developing relationships to confirm all transfer credits and will announce those as soon as possible.

Is NEW Apprenticeship paying for my bachelors degree?

No, however, your employer may contribute additional money towards this completion.

If I decide to pursue a bachelor's degree, do I have to attend a university immediately following completion of the apprenticeship?

No, you do not.

If I currently have college credit from another four-year institution will it count towards a bachelors through NEW Apprenticeship approved universities?

This would need to be addressed on a case-to-case basis.

Ready to Become an Apprentice?